HBO Max is poised to make history at the Emmys, but its future is uncertain. The streamer, led by David Zaslav, is expected to dominate the awards show, with potential wins for 'The Pitt' and 'Hacks'. This would mark a significant achievement, as it would be the first time in a decade that the network has claimed the top two trophies in the same year. However, the article raises a deeper question: what does this mean for the future of HBO Max if it is absorbed by Paramount? The author speculates that the vibrant and risk-taking programming that has made HBO Max special may not survive under a new ownership. The network has leveraged its IP to deliver commercial hits and support smaller, more idiosyncratic voices. The author worries that the Television Academy may not recognize the resilience and quality of HBO Max's programming, and that some of its best shows may have been overlooked. The article concludes by emphasizing the importance of recognizing HBO Max's achievements and its unique approach to programming, and speculates on the potential implications of its future under Paramount.
